New app promotion artwork

One of our app customers recently sent us an email:

“We have used the old set of ads for several years now and are in need of something new to get the word out. We are looking for something bright, hip, young, colorful, eye catching.”

Good news! We now have a snazzy new design:

If you’d like to use this new design to help promote your Crib Sheet app, please let us know. We’ll also supply you with native Photoshop files.

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New App Promotion Posts

An app customer recently requested additional posts to help them promote their app. I hope everyone enjoys these ideas.

January:
It’s Image Improvement Month. Time for a cherry red convertible? Read about Buying vs. Leasing a Car in our app: http://mycribsheet.com/username

February:
Valentine’s got you seeing red? Time to redecorate. Brush up on all you need to know about Paint in our app: http://mycribsheet.com/username

March:
Whoa! It’s National Collision Awareness Month. Learn about Care Care and Disability Insurance in our app: http://mycribsheet.com/username

April:
Not contributing much to National Smile Month? Learn about the research behind Happiness in our alumni app: http://mycribsheet.com/username

May:
Not sure how to celebrate Older American’s Month? Read up on Retirement Accounts in our alumni app: http://mycribsheet.com/username

June:
Job hunting? Get helpful tips on interviewing in our alumni app: http://mycribsheet.com/username

July:
Celebrate your independence this July 4th with tips on apartment hunting and home buying in our free alumni app: http://mycribsheet.com/username

August:
Football season make you feel inadequate? Up your game with tips on Watching Football in our alumni app: http://mycribsheet.com/username

September:
It’s Subliminal Marketing Month? We’ll skip the subliminal stuff if you’ll read up on Alumni Giving in our app: http://mycribsheet.com/username

October:
Raise your awareness this Disability Employment Awareness Month. Brush up on Disability Etiquette in our app: http://mycribsheet.com/username

November:
First Thanksgiving with the in-laws? First business dinner? Get tips on Dinner Etiquette in our alumni app: http://mycribsheet.com/username

December:
All this talk of a man coming down the chimney got you sweating? Read up on Renter’s Insurance in our app: http://mycribsheet.com/username

App Top Ten Lists

Everyone loves a good top ten list (especially USA Today), so I hope you enjoy a few top ten lists of our app customers.

Out of our 50+ customer apps, below are the winners…

Most App Visits

Note: Not all large organizations made this list.

#1. Michigan State (Alumni Association)
#2. University of South Florida (Alumni Association)
#3. Delta Zeta
#4. Alpha Chi Omega
#5. Saint Joseph’s University (Alumni Association)
#6. Calvin College (Alumni Association)
#7. Otterbein University (Alumni Association)
#8. Pi Beta Phi Foundation
#9. Kelley School (Indiana University)
#10. Stony Brook University (Alumni Association)

Most App Engagement

Note: This list shows the number of visits per download,  so the size of an organization doesn’t matter.

#1. Calvin College (Alumni Association)
#2. Otterbein University (Alumni Association)
#3. Marian University (Alumni Association)
#4. Milton Hershey School
#5. CSU Channel Islands (Alumni & Friends Association)
#6. Michigan State (Alumni Association)
#7. Claremont McKenna (Alumni and Parent Relations)
#8. Ferris State (Alumni Association)
#9. Northern Colorado (Alumni Association)
#10. University of South Florida (Alumni Association)

Most Life 101 Topics Read

Note: Some folks love the life 101 content even more than the news feed. 

#1. Delta Zeta
#2. Michigan State (Alumni Association)
#3. Alpha Chi Omega
#4. Pi Beta Phi Foundation
#5. Calvin College (Alumni Association)
#6. Stony Brook University (Alumni Association)
#7. Magner Career Center (Brooklyn College)
#8. University of South Florida (Alumni Association)
#9. Saint Joseph’s University (Alumni Association)
#10. Otterbein University (Alumni Association)

The real winners of these lists are the marketing wizards who promote their apps so well. Kudos to you!

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Book Annual Special

Now is the perfect time of year to order our book popular book, life after school. explained., due to our Annual Special.

Once a year, we send lots of orders to our printer all at the same time. Due to the large order size, we receive a printing discount which we pass onto our customers (Annual Special).

So place your order by January 25th for delivery around April 3rd and save.

We hope your seniors or new hires love the book!

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App Update 3.0

The team at Cap & Compass is excited to announce an update to our popular Crib Sheet app.

For starters, we’ve added three new life 101 topics:

  • Interviewing
  • Mortality
  • Watching Football

On the iPhone and iPad, we’ve updated a number of elements to give the app a more snazzy iOS 7 look:

For customers with a mobile website, we’ve also added an optional fourth tab (see the “MSU Web” tab).

To promote reading more life 101 topics, our app now offers easier topic navigation (previous/next buttons):

You’ll also find a variety of other subtle, valuable improvements.

We think graduates will love this app update. Enjoy!

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New product: eBook

Since 2001, we’ve sold over 750,000 copies of our popular book, life after school. explained. Today we’re excited to offer it as an eBook.

What is it? In short, our eBook is a digital version of our book. It’s easy to set up and can go “live” in minutes.

To help promote your eBook, we include fun invitations to share with graduates:

You can even promote your eBook from the custom cover of your physical book by purchasing both products:

To learn more, download “Life After School. Explained.” from the App Store or Google Play and select any customer. Or just visit our website.

We think graduates will love it and hope you do, too.

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Book Update

We’re excited to announce the biggest update of our book since we first wrote our book.

We’ve added three great new topics: Watching Football, Mortality, and Interviewing.

You’ll also notice a complete redesign of the pages. Compare our new pages (top) to old pages (bottom):

We think your readers will love the ‘minimal’ approach and focus on detail:

Request your free sample to see our book update. We think you and your readers will love it.

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New Life 101 Topics

One of the favorite parts of my job is creating new life 101 content for our book and app.

Our topics reach tens of thousands of readers annually, so we’re thoughtful when we add something new. Is the topic worth adding? Is it helpful?

After starting with an initial list of fifteen potential topics, we narrowed the list down to three. And the winners are…

Watching Football (sneak peek) – How can you enjoy watching “the big game” with friends when football doesn’t interest you?

Mortality (sneak peek) - What happens when a loved one passes away? And do I really want to be an “executor”?

Interviewing (sneak peek) - How do you get the big job after landing the big interview?

Look for these updates in our book and app soon. We think you and graduates will love them!

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Beautiful app icons

We’re excited as more and more schools and organizations join our “app family”.

Much like our book covers, we love to see the creativity of our customers in the design of their app icons. Below are just a few recent examples.

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Beautiful book covers

Some of our book buyers use their own graphic designers to create their customized book covers. I’m always inspired by their creativity.

I thought you might enjoy some of my favorite covers over the years.

If you’re designing your own cover, I encourage you to download large versions of the above images for inspiration. Enjoy!

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