This post is part of a series on easy ways to get the word out about your app.

Want to send a strong signal out to your alumni or members about your app?

Beyond projecting a large silhouetted shape of your logo across the cloudy sky, we have some more traditional ideas for you.

As we review statistics and talk with our current app customers, one thing is clear: when the app is promoted, the app gets used (big surprise).

We make it super easy to get the word out. Once your app is live, we’ll send you a our free, custom promotional package with print and online ads.

Tips

Below are tips on how to use our package. Promote your app at least FOUR simple ways every year:

1) WEBSITE ADS
2) SOCIAL MEDIA
3) HTML EMAIL
4) PRINT ADS

Smart Link

First, you’ll see some common elements in most of these promotional pieces. The most important is your smart link.

A smart link recognizes the kind of device it is clicked on from, and directs your users to the right app store to download.  It is the most efficient way to get your reader to download the app. Here’s an example:

http://www.mycribsheet.com/msu

Try using this URL on your smartphone to see how it works.

You’ll also see a QR code – this is simply a scannable version of your smart link.  A smartphone user can see this code in a magazine ad or website ad, and scan it with their phone instead of typing the smart link address into their mobile browser.

1) Always: Website Ads

Place your (a) app icon and (b) one ad on your website:

Our Small Website Ad

Our Medium Website Ad

Our Large Website Ad

2) Monthly: Social Media Annoucements

Announce your app (over and over again) via Facebook, Twitter, LinkedIn, and elsewhere:

MSU’s free new alumni app on your iPhone, iPad, Android, Blackberry, or desktop: http://mycribsheet.com/msu

Or, use our seasonal updates about certain topics, like taxes in April, voting in November, and engagement rings on Valentine’s Day:

Love is in the air (Feb. 14th). Read about engagement rings in “MSU Crib Sheet”, our mobile app. http://www.mycribsheet.com/msu

3) Annually: HTML Email

Use our template and/or include one of our on-line ads in your normal HTML email.

Our HTML E-mail Template

4) Annually: Print Ad

Place a magazine ad, add a buckslip to a mailing, or distribute pocket guides.

Our Full Page Magazine Ad

Our Half Page Magazine Ad

Buckslips –
Include a 9″ x 4″ buckslip in your next mailing.

Our Buckslip

You can print them or contact us and we’ll print them at cost (the below rates include shipping):

2,500 = $400
5,000 = $600
10,000 = $1,200
15,000 = $1,800
+ add’l 5,000 = +$500

Pocket Guides
Give these popular, glossary cards at events. They fit perfectly in a wallet or pocket, and provide mini tips from our life skills topics.

Our Pocket Guide (Back)

Our Pocket Guide (Front)

Contact us and we’ll print them at cost (the below rates include shipping):
2,500 = $300
5,000 = $400
10,000 = $600
+ 5,000 add’l = + $200

Make It Your Own

We provide you the native Photoshop files to make edits (and finished PDF files).

If you decide to create your own designs, remember to include your smart link, QR code, and our basic language (these elements have proven effective in getting downloads).

Takeaway

Use our free custom artwork to promote your app at least FOUR simple ways every year:

1) WEBSITE ADS
2) SOCIAL MEDIA
3) HTML EMAIL
4) PRINT ADS

Our current customer statistics show that once a user downloads the app, they return to it again and again.

Give your app the superhero treatment with our promotional package. Our stuff even works on cloudless nights…

Let us know what we can do to help by contacting Nicole at nicole@capandcompass.com.

Subscribe to the Cap & Compass Blog by Email