Learn "best practices" from the people who know our products best: our customers.
Schools
Distribute planners at a senior event prior to commencement (cap & gown pick-up, rehearsal, senior week, senior picnic/ dinner/ ice-cream social, etc).
Package planners in alumni association "welcome packets" or gift bags given during commencement (often left on the chairs during the morning of graduation).
Give the planners as incentives for attending an event and/or filling out address update forms.
Companies
Distribute planners as welcome gifts to incoming recruits or interns via mail (upon acceptance) or in-person during orientation.
Use planners as departing gifts for interns leaving your program.
Leverage your brand at recruiting events by giving planners as promotional giveaway items.